The Student Housing Playbook · Chapter 2

Leasing & Marketing

Leasing in student housing starts months before move-in and often leases by the bed, with parents involved. This chapter covers marketing, tours, pricing and online reputation, and the vendors that support each.

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Topics in this chapter

Buyer's guides

Plain-language guides for each kind of supplier: why it matters in student housing, what to look for, how pricing is structured and the questions to ask.

Supplier categories in this chapter

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