Marketing and Leasing Technology

Marketing and leasing technology covers the websites, ads, CRM, chat, call tracking and tour scheduling tools that attract prospects and move them to a signed lease. In student housing it also needs to reach parents and support leasing without a visit.

See the 67 suppliers Questions to ask

Guide updated Oct 29, 2026. Written for operators, with input welcome from people who do this work.

Part of:Pre-leasing and marketing Property technology

Why this matters

Every year you need to lease most of your building again, to a new group of students who search on their phones and decide fast. Your marketing and leasing tools have to bring in prospects early in the pre-leasing season and move them from first click to signed lease, often with a parent involved.

When you need it

Before the pre-leasing season starts and campaigns need to be live.
When leads are coming in but too few turn into tours or applications.
When you take over a property with an outdated website or no lead tracking.
When your leasing team cannot keep up with follow-up during peak weeks.

Common challenges in student housing

A short leasing window leaves little time to test and adjust campaigns.
Several disconnected tools make it hard to see where leads came from.
Leasing staff turnover means follow-up quality varies season to season.
Parents and students often need different messages and channels.
Automated chat and texting must follow consent and messaging rules, which counsel can confirm.

What to look for

Lead tracking that shows where each prospect came from and where they dropped off.
Online leasing that lets a student pick a bed or floor plan, apply and sign without a visit.
Tools for reaching parents as well as students, such as shared links or separate messaging.
Text and chat follow-up that your team can manage during peak leasing weeks.
Integration with your property management software so leads, applications and leases stay in sync.
Reporting by campaign and by week of the pre-leasing season that you can share with owners.
Month-to-month or short-term options so you can test a tool through one leasing season.

How pricing usually works

Software is usually a monthly subscription per property, sometimes scaled by unit count.
Website builds and setup are often quoted as a separate project fee.
Ad campaigns typically combine a management fee with ad spend you pay on top.
Listing sites may charge per lead, per lease or a flat monthly fee, which varies.

How prices are usually structured, not what they cost. Actual prices vary by market, property and scope, so compare written proposals.

Questions to ask a supplier

How do you track a lead from first click to signed lease?
Can students choose a bed or floor plan, apply and sign entirely online?
How do you reach and communicate with parents?
How does your tool integrate with our property management software?
What reporting do you provide by campaign and by week of pre-leasing?
Do you offer short-term or month-to-month terms so we can test through a season?

Questions to ask a Marketing and Leasing Technology supplier
1. How do you track a lead from first click to signed lease?
2. Can students choose a bed or floor plan, apply and sign entirely online?
3. How do you reach and communicate with parents?
4. How does your tool integrate with our property management software?
5. What reporting do you provide by campaign and by week of pre-leasing?
6. Do you offer short-term or month-to-month terms so we can test through a season?

From https://studenthousingsuppliers.com/categories/marketing-and-leasing-technology/

Marketing and Leasing Technology suppliers 67

Most providers serve nationwide, so search for a specific feature instead, such as "online leasing" or "lead tracking". The "Mentions student housing" tag helps find tools built with students in mind.

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30 Lines
Serves nationwide

Provides multifamily apartment operators websites, digital advertising, live rental pricing integrations and lead capture technology.
365 Connect
Serves nationwide

Multifamily websites, leasing and marketing technology, renter applications, digital lease workflows and resident-facing online services.
3D Estate
Serves nationwide

Interactive 3D apartment visualizations, virtual tours and real estate sales presentations.
Activ Answer
Serves nationwide

After-hours multifamily answering, resident maintenance emergency dispatch, call transcription and property-management software integrations.
Agency FIFTY3
Based in Denver, CO · Mentions student housing

Provides creative campaigns, paid digital advertising, website development and photo/video marketing for multifamily and student housing properties.
AIM Cruise Incentives
Serves nationwide

Cruise-vacation certificate promotions and supporting leasing marketing materials for apartment operators.
Apartment Geofencing

Provides geofenced display, streaming TV and paid social advertising campaigns for multifamily apartment communities.
Apartment List

Offers performance-based apartment marketing, renter matching and pay-per-lease lead generation for multifamily leasing teams.
Apartments.com
Serves nationwide

Apartment listing and advertising network for multifamily owners and property managers, including paid listing packages and property marketing.
Apartments247
Serves nationwide

Provides multifamily apartment websites, search and social advertising, professional photography and leasing chat tools.
ApartmentSEO
Based in Long Beach, CA

Provides multifamily apartment operators search optimization, paid advertising, online reputation management and digital marketing analytics.
Authentic
Serves nationwide

Multifamily creative, marketing and leasing agency offering lease-up strategy, property branding, websites, signage, print collateral and digital campaigns.
Betterbot
Serves nationwide

Provides multifamily leasing teams AI-based prospect responses, lead qualification, tour scheduling and automated follow-up.
Birdeye
Serves nationwide

Customer experience and online review management software serving multifamily and property management businesses.
Boom
Serves nationwide

Offers tenant screening, identity and income verification, fraud detection, and rent-payment reporting to three major credit bureaus.
BoxBrownie.com
Serves nationwide

Real estate photo enhancement, virtual staging, floor plan redraws and 3D marketing renders.
brightplace
Serves nationwide

Provides multifamily operators apartment websites, online search visibility and tour and lease conversion tracking.
Brynson

Provides multifamily operators listing service management, advertising performance reporting and marketing compliance tools.
Catalyst Marketing
Serves nationwide · Mentions student housing

Provides marketing strategy, branding, web design and paid media for multifamily and student housing properties.
Clay
· Mentions student housing

Converts multifamily and student housing floor plans into interactive 3D virtual property tours.
Conversion Logix
· Mentions student housing

Provides digital advertising and lead-capture marketing technology for multifamily and student housing leasing campaigns.
Criterion.B
Serves nationwide

Provides multifamily operators apartment website design, branding, digital advertising, social media management and content marketing.
Digible
Based in Englewood, CO

Provides multifamily digital advertising, apartment search optimization, social media and email marketing campaigns.
Dodd Creative Group
Serves nationwide

Multifamily-focused creative studio offering property naming, branding, signage, environmental graphics, leasing collateral, websites and resident move-in kits.
Dyverse
Serves nationwide

Multifamily digital marketing agency combining paid advertising, websites, social media, SEO and connected marketing analytics for apartment operators.
EliseAI
Serves nationwide · Mentions student housing

Provides student housing and multifamily operators AI leasing conversations, prospect follow-up, tour scheduling and leasing CRM analytics.
Engrain
Serves nationwide

Provides apartment leasing teams interactive unit maps, property tours, rental pricing and availability displays.
Full House Marketing
Serves MI, NC, SC

Staffing, training and consulting firm for residential property management, recruiting on-site and corporate apartment staff and running leasing workshops.
Genius Digital Marketing

Marketing for multifamily apartments, including paid search, social advertising, SEO and lead attribution.
Greyants
· Mentions student housing

Marketing for multifamily and student housing operators, including property branding, community websites, lead capture and leasing campaigns.
GRO Marketing
· Mentions student housing

Student housing marketing, including branding, website design, paid search, social advertising and leasing campaign creative.
GTMA
Serves nationwide · Mentions student housing

Digital marketing for student housing developers and managers, including SEO, paid media, social content and virtual tours.
HeyNeighborly
Serves nationwide

Provides multifamily operators review monitoring, resident sentiment analysis and suggested responses for apartment communities.
Hyly.AI
Serves nationwide

Provides multifamily operators automated email campaigns, pricing alerts, tour scheduling and leasing lead communications.
Jamesday Digital
Serves nationwide

Digital marketing for apartment communities, including Google Ads, social advertising, SEO and search visibility reporting.
LeaseHawk

Provides multifamily leasing teams AI-assisted prospect communication, lead response and tour scheduling software.
LeaseLeads

Provides multifamily communities apartment websites, virtual leasing agents and prospect conversion analytics.
LeaseMagnets
· Mentions student housing

Provides interactive virtual leasing tours, prospect follow-up and lead-conversion tools for student housing and multifamily properties.
Livly
Serves nationwide

Provides multifamily operators resident polling, feedback collection and satisfaction monitoring through its resident mobile application.
Market Apartments
Serves nationwide

Provides apartment websites, search optimization, paid advertising, social media marketing and leasing lead tracking.
Multifamily Marketing
Serves nationwide

Marketing for apartment communities, including SEO, paid search, social media management and website design.
myhousr
· Mentions student housing

Off-campus student housing discovery and rental listings with university and local-business partnerships.
OCH101 / Places4.rent
Serves nationwide · Mentions student housing

University-branded off-campus rental listing portals and landlord advertising tools, including student housing discovery and roommate search.
Off Campus Partners
Serves nationwide · Mentions student housing

CoStar-owned university-branded off-campus housing marketplaces, roommate matching, renter resources, housing fair support and property marketing.
OuterBox
· Mentions student housing

Digital marketing for student housing communities, including paid search, SEO, social advertising and website design.
P11

Marketing for multifamily communities, including brand strategy, property websites, print collateral and demand generation.
PERQ
Serves nationwide

Provides multifamily property marketers websites, lead generation, digital advertising and portfolio marketing analytics.
Places4Students
Serves nationwide · Mentions student housing

Off-campus student housing marketplace for university partners, student renters and property advertisers, including rental listings, roommate and sublet search.
RealtyBuilt
· Mentions student housing

Digital marketing for multifamily and student housing, including community websites, apartment SEO, paid media and tour attribution.
Realync
Serves nationwide

Provides multifamily leasing teams recorded and live apartment video tours and prospect engagement tracking.
Rentgrata
Serves nationwide

Connects multifamily rental prospects with current residents and manages referral rewards and leasing insights.
Repli

Provides multifamily operators property websites, digital advertising, search optimization and marketing reporting through its MultiHub platform.
Resident360
Based in San Diego, CA · Mentions student housing

Provides student housing and multifamily properties websites, digital advertising, search optimization, branding and 3D visualizations.
Respage
Serves nationwide

Provides multifamily apartment operators digital marketing, AI leasing assistance, lead generation and automated prospect follow-up.
ShowMojo
Serves nationwide

Provides rental listing syndication, automated prospect responses, tour scheduling and leasing lead follow-up for residential property managers.
Smart Apartment Data
Serves nationwide

Provides multifamily suppliers and operators property market data, apartment portfolio research and industry analytics.
Sprout Marketing
Serves nationwide

Multifamily marketing membership providing ready-to-use leasing campaigns, resident retention content and training.
Studio + Commerce
Based in Los Angeles, CA · Mentions student housing

Creates photography, video and social content for multifamily owners and student housing developers.
The Black Sheep
Serves nationwide · Mentions student housing

Provides college-focused marketing through campus ambassadors, student creators and campus activations.
The Pivotal Companies
Serves nationwide · Mentions student housing

Provides property operations and leasing deployments and student ambassador opportunities for housing operators.
Threshold Agency
Serves nationwide · Mentions student housing

Provides branding, digital advertising, websites and promotional products for multifamily and student housing operators.
Tour.video
Serves nationwide · Mentions student housing

Provides student housing and apartment operators interactive video tours, prospect follow-up and virtual leasing tools.
Union
Serves nationwide

Provides multifamily operators AI leasing communication, prospect tracking, marketing attribution, tour scheduling and rental applications.
Updater
Serves nationwide

Provides multifamily operators resident move-in onboarding, customized checklists, automated reminders and resident progress tracking.
WebListers
Serves nationwide

Provides apartment property managers classified ad distribution, prospect text messaging and digital marketing performance reporting.
Zipcode Creative
Serves nationwide

Multifamily-specialist creative agency providing apartment branding, logos, signage, collateral, digital design and property rebranding.
Zuma
Serves nationwide

Provides multifamily operators AI leasing inquiry responses, prospect scheduling, rent reminders and move-out communication.

Often needed alongside Marketing and Leasing Technology

Virtual Tours and 3D Imaging Reputation and Resident Sentiment Property Management and Leasing Software Revenue Management Software

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