Market Research and Data Analytics

Market research providers supply data and analysis on rents, occupancy, preleasing pace, new supply and enrollment around the campuses you serve. Some offer subscription dashboards, while others produce custom studies or resident surveys.

See the 43 suppliers Questions to ask

Guide updated Oct 29, 2026. Written for operators, with input welcome from people who do this work.

Part of:Pre-leasing and marketing

Why this matters

Student housing demand rises and falls with enrollment, new supply near campus and university policy on who must live on campus. Good market research helps you set bed-level pricing, time your preleasing pushes and explain your numbers to owners, while weak data can leave you underpriced or holding empty beds in the fall.

When you need it

Before setting rates for the next preleasing season.
When preleasing pace is slower than expected and you need to know whether the market or your property is the cause.
When evaluating an acquisition or a new development near a campus.
When owners or lenders ask for an outside view of your market.

Common challenges in student housing

Finding data at the bed level rather than conventional apartment numbers by unit.
Getting reliable figures for smaller college towns that national data sets cover thinly.
Keeping up with new supply announcements and university housing changes that move demand.
Comparing properties fairly when they differ in floor plans, amenities and what rent includes, such as utilities or furniture.
Relying on self-reported competitor data that may be incomplete or out of date.

What to look for

Data tracked at the bed level near campus, not only conventional apartment rents for the whole metro.
Coverage of the specific universities and submarkets where your properties sit.
Preleasing pace comparisons so you can see how your leasing stacks up against nearby competitors week by week.
Clear sourcing: ask where their numbers come from and how often they are updated.
Information on enrollment trends and on-campus housing changes that could shift your demand.
Reports you can export and share with owners and asset managers without heavy rework.
Resident survey options if you also want feedback on satisfaction and renewals.

How pricing usually works

Data platforms are usually annual subscriptions, often priced by number of markets, properties or users.
Custom market studies and feasibility reports are typically priced per project.
Resident surveys may be priced per survey or per property, sometimes with a setup fee.
Extra markets, data exports or added users can raise the subscription cost.

How prices are usually structured, not what they cost. Actual prices vary by market, property and scope, so compare written proposals.

Questions to ask a supplier

Do you track rents and occupancy by bed for the campuses where our properties are?
Where does your data come from, and how often is it refreshed?
Can we see preleasing pace for our competitors over the season?
How do you account for differences like furnished units or included utilities when comparing rents?
Can we export reports and share them with owners?
What does the subscription include, and what is billed separately?

Questions to ask a Market Research and Data Analytics supplier
1. Do you track rents and occupancy by bed for the campuses where our properties are?
2. Where does your data come from, and how often is it refreshed?
3. Can we see preleasing pace for our competitors over the season?
4. How do you account for differences like furnished units or included utilities when comparing rents?
5. Can we export reports and share them with owners?
6. What does the subscription include, and what is billed separately?

From https://studenthousingsuppliers.com/categories/market-research-and-data-analytics/

Market Research and Data Analytics suppliers 43

Search for the data you need, such as "preleasing" or "rent comps". Use the "Mentions student housing" tag to find firms that track student markets rather than conventional apartments only.

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33Floors
Serves nationwide

Consulting, implementation, support, development and analytics for Yardi property management and real estate ERP systems.
ALN Apartment Data
Serves nationwide · Mentions student housing

Provides apartment and student housing operators market rents, occupancy, concessions, floor plans and comparable-property data.
ApartmentIQ

Provides multifamily operators market surveys and revenue management data for apartment pricing decisions.
ApartmentIQ by Rentable
Serves nationwide

Competitive multifamily rental market intelligence and apartment pricing data.
Apartments.com
Serves nationwide

Apartment listing and advertising network for multifamily owners and property managers, including paid listing packages and property marketing.
AwareCX
Serves nationwide

Provides multifamily operators resident feedback surveys, satisfaction analytics and property-level service issue tracking.
Beekin
Serves nationwide

Provides multifamily operators software for setting new lease and renewal rents using market and property data.
Benchworks by Elentra
Serves nationwide

Nationally benchmarked higher education housing and residence life surveys with reporting and peer comparisons.
Brynson

Provides multifamily operators listing service management, advertising performance reporting and marketing compliance tools.
CBRE Econometric Advisors
Serves nationwide

Produces U.S. multifamily market forecasts and research covering rental growth, vacancy, demand and supply trends for real estate decision-makers.
Chatmeter
Serves nationwide

Provides multifamily operators review monitoring, reputation reporting and local search visibility analysis across apartment properties.
Cherre

Real estate data management and analytics platform integrating property records, internal portfolio data and third-party datasets for market and asset analysis.
College House
Serves nationwide · Mentions student housing

Provides student housing operators occupancy, preleasing, rents per bed, comparable-property data and development pipeline analytics.
Coly Technologies
Serves nationwide · Mentions student housing

Student experience platform for roommate matching, roommate satisfaction check-ins and student belonging insights.
CoStar
Serves nationwide

Provides multifamily owners rent, occupancy, concessions, ownership, construction pipeline and comparable-property market data.
Dwellsy IQ
Serves nationwide

Rental market data products for multifamily owners and analysts, including rent benchmarks, comparable listings and property-management-system-sourced rental data.
Experian RentBureau
Serves nationwide

Rental payment history data and tenant screening insights for multifamily landlords and property managers.
F9Analytics
Based in Tucson, AZ

Provides apartment operators profit-focused rent pricing and optimization software for multifamily portfolios.
Green Street
Serves nationwide

Independent commercial real estate research and analytics for investment and capital allocation decisions across property sectors, including apartments.
HelloData

Provides multifamily operators daily apartment pricing recommendations using market rent data and comparable properties.
J Turner Research
Based in Houston, TX · Mentions student housing

Reputation management and survey firm for multifamily operators, offering resident surveys, review response and a monthly online reputation score, including student housing rankings.
MGT Consulting Group
Serves nationwide · Mentions student housing

Higher education consulting including student housing market demand studies, campus market analysis and P3 consulting.
ProcuRET, LLC
Serves nationwide

Provides residential real estate owners group purchasing contracts, supplier sourcing and procurement spend analytics.
Prorize

Provides multifamily operators revenue management software for unit pricing and lease renewal decisions.
Radix
Serves nationwide

Provides multifamily operators rent and concession comparisons, leasing analysis and rent growth forecasts to support pricing decisions.
Real Estate Business Analytics (REBA)
Based in Littleton, CO

Provides multifamily operators rental pricing and revenue management software with explainable recommendations and configurable pricing strategies.
Rentana

Provides multifamily teams software for rental pricing recommendations, occupancy analysis and revenue intelligence.
RentCast
Serves nationwide

U.S. rental market data and analytics for property managers, including apartment rent estimates, comparable listings and ZIP-code market trends.
Rentometer
Serves nationwide

Provides rental property managers rent comparables, historical trends and portfolio rent benchmarking to inform rental pricing decisions.
RentVision

Provides apartment operators revenue management software using prospect demand and vacancy forecasts to set rental prices.
Reonomy
Serves nationwide

Commercial property intelligence platform for multifamily investors and suppliers, including ownership records, transaction histories and portfolio prospecting.
Resident Rated
Serves nationwide

Provides multifamily operators resident satisfaction surveys for move-ins, maintenance, renewals and move-outs.
Revvy
Serves nationwide

Provides property managers apartment rent pricing recommendations based on market data through its AI pricing tool.
Rufus Analytics
Serves nationwide

Multifamily investment research platform with rent comparables, occupancy indicators and market-level deal analysis across major U.S. metros.
Scion Advisory Services (CannonDesign)
Serves nationwide · Mentions student housing

Campus housing feasibility, P3 advisory, housing master planning and residence-life operations consulting.
Smart Apartment Data
Serves nationwide

Provides multifamily suppliers and operators property market data, apartment portfolio research and industry analytics.
Spherexx
Based in Tulsa, OK · Mentions student housing

Provides student housing and multifamily operators pricing recommendations, renewal management and occupancy forecasting through its Optimize software.
Sunbeam Labs (Bedmark)
Serves nationwide · Mentions student housing

Provides purpose-built student housing operators daily rent-per-bed comparisons, competing property pricing and concession reports.
Trepp
Serves nationwide

Commercial real estate data and analytics covering multifamily loans and properties, including CMBS performance, delinquency trends and market benchmarking.
Trimont Research
Serves nationwide

Publishes U.S. multifamily market research tracking rents, demand, supply and financing conditions at national and local levels.
Volz Company
Serves nationwide · Mentions student housing

Student housing feasibility, P3 advisory, project management and university housing implementation.
Widewail
Serves nationwide

Provides multifamily operators resident review monitoring, review responses, sentiment analysis and reputation reporting.
Zonda
Serves nationwide · Mentions student housing

Multifamily market research and advisory, including apartment demand, development pipeline, lease-up strategy and student housing feasibility analysis.

Often needed alongside Market Research and Data Analytics

Revenue Management Software Marketing and Leasing Technology Reputation and Resident Sentiment

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